In today’s world, one could say that if it doesn’t happen online, then it doesn’t happen, period. While other types of advertising can play an important role in the success of your business, nothing quite compares with the power of a robust online presence. That’s why the most successful businesses utilize every possible online advantage in order to gain a leg up on their competitors.
One important advantage you must utilize if you want to be successful is search engine optimization, also known as SEO. If you’re new to online advertising or simply to search engine optimization, this guide will help you navigate the ins and outs of a meaningful online presence and how that relates specifically to the context of your HVAC company.
What Is HVAC SEO?
Search engine optimization is the use of various strategies on your main website that improve your “organic” or “unpaid” ranking on different search engines. Essentially, when someone enters a search term on a search engine such as Google, your search engine optimization efforts determine where among the list of search results your company will appear. Obviously, the higher your company’s website appears in the search results, the more likely it is that someone will click on your website and ultimately contact you to utilize your services.
Why Is HVAC SEO Important?
When the internet was young, most websites could be accessed only by inputting their specific URL, that is, their specific web address into the browser. Nowadays, however, most people access websites by first searching for them on Google or another search engine and then clicking on the links in the search results.
Therefore, it doesn’t matter if you have a catchy or memorable website URL since most people will never type that URL into a browser bar. Instead, if you want people to navigate to your website, especially organic navigation that comes from new and potential customers, you must ensure that your site ranks highly on search engines so that people can click on the link and be directed to your home on the web.
In other words, if you don’t manage your website to ensure that it’s optimized to be found by the major search engines, then, aside from word-of-mouth recommendations, you are unlikely to receive any business through digital means. In a world where most people go online to find contractors for their home maintenance needs, this is a big problem.
This problem is especially pronounced when it comes to the HVAC industry because of the large number of companies offering similar services in a given market. Especially if you are in a mid-size or larger city, you will be almost invisible if you don’t use the right search engine optimization techniques. That’s why you need specific SEO for HVAC companies that is insightful and aggressive to ensure you can always be found by your target customers.
What Does It Involve?
Another aspect of HVAC SEO is the “freshness” of the content on your website. To be sure, some information about your business won’t change much over the years. However, if you leave the same information on the same website over a long period of time, the search robots will begin to ignore your website, assuming either that your business has closed or that the website isn’t trustworthy.
In addition to freshening up the entire website from time to time, a great way to stay fresh in the eyes of search engines is to maintain a blog. In the case of HVAC SEO, blogs can cover a wide range of topics that people may need to know when it comes to the maintenance and repair of their HVAC systems.
The more frequently you’re able to post new content, the more favorably you’ll be seen by the search engines. The important thing to remember about this content, though, is that it needs to be written by a human.
Since digitized robots do most of the legwork when it comes to determining search result rankings, they are quite good at detecting when other robots have done the writing on a website. If they detect this type of robotic writing, it will push your website far down in the search results.
Beyond keeping your website fresh, blog content has the advantage of being able to be keyword optimized, which is another crucial optimization strategy. You want to ensure that somewhere on your website are strings of words that people will be searching for.
Keep in mind that most people aren’t very grammatically formal when they search for something on Google or another search engine. As an example, say you’re searching for a good sandwich shop in New York City. Rather than typing out “good sandwich shop in New York City,” you’re far more likely to type something simple like “sandwich shop New York.”
It’s these “lazy” search-term strings that need to be present somewhere on your website, whether in a blog post or elsewhere, so that search engines will know your website has the content that people are searching for.
Beyond these key strategies, there is a huge range of different factors that go into search engine optimization, including the speed at which the website loads, the site’s history, the security of the website, and much more. One more that’s worth mentioning, though, is the meta description.
As an end-user, the meta description is the small block of text that you see underneath links on a search engine results page. For better or worse, many people depend on these descriptions to get a feel for the linked websites to decide which link they are going to click on.
On the back end, when you’re dealing with SEO for HVAC companies, the key is that the meta description matches the content that’s on the website. In other words, if your meta description talks about a great vacation at the beach, but your website is about vintage motorcycles, then search engines aren’t going to rank your website very highly.
While this meta description is critical for your ranking in search results, it’s also important to optimize it for human eyes. Meta descriptions are limited in length and so each word must be chosen carefully to explain, in as much detail as possible, the subject of your website. Although meta descriptions can be challenging to do well, they represent a significant opportunity to help your website stand out from the crowd.
What Help Can You Offer?
Let’s face it, as a busy HVAC technician or HVAC company owner, you’ve got better things to do than analyze the rankings of your website on various search engines. Plus, when you add in the time it takes to perfect certain SEO techniques to create a dynamic, engaging, and successful website, you would likely spend all your time on this endeavor instead of spending time satisfying your customers.
At the same time, this realm is certainly not something you want to neglect. After all, you have a great service to offer, and people deserve to know about this service. The only way they’ll ever find out about it, though, is if you ensure that your website is properly optimized for search engines. That’s where we come in.
At our firm, we have years of experience in optimizing websites for success on search engines. We know what it takes to rank highly across different types of searches, time after time. Additionally, we understand the unique needs of HVAC companies who are working in highly saturated markets with offerings that are similar to their competitors. Combined, this makes us an ideal choice for all your search engine optimization needs.
What Do We Do?
At our firm, we offer a wide variety of packages to help you boost your business no matter where you are on your search engine optimization journey. One of the most important services we offer is helping you identify relevant keywords that will help you effectively connect with your customers. After all, if you don’t know what terms people are searching for to find HVAC services in your area, it will be quite difficult to include those terms on your website.
We can also offer blog content to ensure your website stays fresh and relevant. When it comes to trustworthiness, we can help you identify the best platform to use to aggregate reviews across a variety of outlets to ensure every positive review is seen by potential customers and by search engines.
Additionally, we can help you design your meta description, take advantage of targeted advertising opportunities, and dig deep to find every possible opportunity to ensure your business is relevant and highly ranked across all the major search engines. Though we work hard up-front to help your company rise through the rankings as quickly as possible, our commitment to your company is ongoing to ensure you remain highly ranked for years to come.
No Time Like Today
The key to taking advantage of our services is not to hesitate. If you hesitate to utilize SEO services, you can be sure that your competitors are passing you by. As crucial as quality service, expertise, and fair prices are to maintaining the business that you earn, you must first earn that business by optimizing your website for the modern web.
At our company, we love taking a concept, such as search engine optimization, that is very complex and making it easy to understand for those that have never encountered it before. That’s why we can take all the time you need to ensure you understand what you need, why you need it, and how it will help you, moving forward. Don’t wait another day to boost your business. Reach out to us