HVAC companies provide an essential service to people, especially in the summer and winter months. However, there is quite a bit of competition out there. You need to make a point to get your name out there over every other HVAC business. Here are 10 HVAC marketing strategies to increase leads.
1. Vehicle Wraps
The work trucks your employees drive should have a detailed vehicle wrap on them with the company name, logo, and contact information. The information should be easy to read. Since the car drives through your neighborhood, people in the area may see the vehicle and request services. Make sure employees understand how important it is to represent your company well while driving a company vehicle.
2. Ask For Leads
After a completed job, have technicians ask for leads. They may know of friends and family members who might also need your services. Create a form to make it easy to collect the leads. You can always have technicians leave a card with the client in the case that someone needs it down the road.
3. Create a Custom Website
More and more people are using the internet to get information about a company. You need to have a website with all of the information they need. Get a HVAC website design custom made by a went developer to ensure it looks attractive and professional. The HVAC website design should be easy to read and easy to navigate as well.
4. Utilize Social Media
Social media is a powerful marketing tool. You should create a business account for the most popular social media platforms and post regularly. You should create promotional posts as well as informational and humorous posts to keep followers amused. That doesn’t mean you can’t add a promotional sentence in your entertaining posts as well.
5. Write a Blog
A weekly or monthly blog can help establish you as a leader in your industry. Write about topics that don’t seem to be covered repeatedly that also applies to your services. Make sure the blog is well written. You should also make sure that you use headers and bullets to make your blogs easy to read. Post a link to your blog on social media to help it get more exposure. The blog could also help increase your HVAC seo.
6. HVAC Google Adwords Campaign
One of the best places to advertise is online. Your ad can come up when people search for relevant keywords with a hvac Google AdWords campaign. You only pay when people click on the ad.
7. Email Marketing
Develop an email list and send out emails regularly. You can send out emails reminding people about how important it is to get regular maintenance. You can also send out emails when you have any news about your company.
People look up reviews of HVAC companies to ensure that other people have had a good experience. Encourage customers to leave reviews on Google or Facebook after a job well done. You can even place these testimonials on your website, too.
9. Merchandise/Business Cards
You need to help promote your business at all times. When you go out in public, you should talk your business up and offer services to people you might you need them. To get the conversation started, wear some merchandise when you go out. This could be something as simple as a hat with your company logo on it. Have business cards ready to give to interested parties.
10. Emphasize Customer Service
People want to work with a company who puts the customer first. Ensure that your employees in the office and in the field emphasize customer service while with a customer. This means honoring time slots and having a great attitude. When something goes wrong, train people who to handle it in the best way.
HVAC marketing is an extremely important aspect of business. You need to put yourself out there to get work. These methods can increase your HVAC SEO and your presence in search results as well as allow you to reach out to as many people as possible. When done properly, you can see your sales increase in no time.