Do you own a lawn care company that’s doing great, but you’re wondering if it can grow bigger?
Are you unsure of how to find new clients and expand your lawn care services?
Marketing is absolutely essential to growing your business, but if you’re new to the world of lawn care advertising, it can feel a little overwhelming.
Never fear. We’re here to share all the marketing strategies for lawn care companies that you need to know.
Create a Marketing Plan
Without a marketing plan for your lawn care services company, you’ll essentially be shooting blind. It will help you determine which marketing initiatives suit your business best and then outline a budget.
Write a Mission Statement
Use your mission statement to let your customers know what your company is all about. It doesn’t have to be long; rather, it’s ideal for it to be short and concise.
Writing a mission statement is also a great exercise, as it requires that you and your team sit and brainstorm about how you want to be viewed as a company and what’s most important to you. Having a clear mission can help direct your marketing strategy by honing in on the goals and values most important to you.
Create a Website
Nearly half of U.S. small businesses don’t have a website. If you don’t have a website in this day and age, you’re doing your business a disservice.
Looking up a business online is one of the first things many people do when trying to sign up for a service. Depending on your target demographic, you may want to consider having the option of making appointments through your website. This is also a place to brand your company further, tell your customers about your services, and share positive customer reviews.
Letting potential customers know that you’re adequately insured is essential to your reputation as a legitimate and responsible business.
While sharing your insurance information is an absolute must when it comes to commercial lawn care companies, your residential clients will appreciate this information too.
Start an Email Marketing Campaign
Building an email list and maintaining email communication with existing and potential clients is a great advertising strategy.
With automated email software, you can send out emails automatically after a job is done, to solicit reviews and feedback, to inform customers of sales and discounts, to share lawn care tips with your clients, and more.
Start a Snail Mail Campaign
Sending postcards through the mail can help you stand out from the competition. Make sure that you put some thought into designing these postcards, and you might consider having a digital marketing company do it for you.
You’re trying to cast as wide a net as possible. Hanging flyers on popular bulletin boards around town will likely score you some new clients.
Consider Digital Ads
Your lawn care marketing strategy can exclude online advertisements. However, there are benefits to using online ads, like the ability to track which ads are more effective than others.
Digital ads are a great marketing strategy for lawn care companies, as it casts an even wider net and might capture the attention of people who haven’t seen your paper ads. Using online advertising to build your online presence can spread the word far and wide about your company and services.
Advertise in the Local Newspaper
Though newspaper ads can’t be tracked as easily as online landscaping ads, it can be affordable and effective if you live in a suburban or smaller town. On the other hand, if you live in a major metropolitan area, this can get pretty pricey.
Create a Referral Program
Creating a referral program is a great way to find new clients.
By rewarding existing clients for referring new customers to you, you’re managing to please your current customers while gaining new ones. It’s a win-win!
Maintain a Facebook Business Page
When researching a business, lots of people will look for the company’s Facebook page.
Facebook is completely free, but you don’t want to skimp on the information you provide on the page. If your Facebook page is sparse, people will see your business as less legitimate. Make sure the page has all your business info and that you make regular, consistent posts.
Claim Your Listing on Google My Business
This one’s easy and totally worth doing. Google is by far the most popular search engine, and you want to boost your SEO in every possible way.
Be Attentive to Online Reviews
Building up positive reviews online is a beneficial lawn care marketing strategy.
After you finish a job, send your customers an email asking for feedback. If they give you positive feedback, jump on the opportunity to ask them for a positive review. For your reviews, you want to build up your number of high-quality reviews over time. This means star-ratings accompanied by a few well thought out sentences.
Lawn Care Advertising Done Right Will Surely Grow Your Business
Depending on your business strategies and personal preferences, you might not pursue all of the lawn care advertising techniques. All businesses are different, but all companies will benefit from having and maintaining a marketing plan.