When you work in the roofing industry, it can be difficult to manage your business, make appointments, work with customers, and manage your marketing all at the same time. You have even less time for social media, and it can be difficult for you to use roofing marketing that will be effective in your community. At The Service Guys Marketers, we make sure that skilled roofers like yourself get the marketing help you need.
Why Do You Need Social Media?
You should sign up for every platform that will reach customers in your area. You should use platforms like Twitter, Facebook, and Instagram to get your message out to the people, and you can post on these platforms at any time. This is a good way to reach customers who are close to you, but you need to know how to get the job done right the first time.
Use Local Keywords
You must use local keywords and add your address and phone number to your bio. This information is used by these platforms to align your business with customers that live in your area. The first time someone searches for a business in your area, they will see your page as a suggestion. The Explore function on Instagram will show your company’s posts because you are close to that customer.
You can use local keywords to reach people who live close to you. You can use the name of every town and city in the area, and you will reach more people because you are broadening the scope of your business. Do not focus on just the city where your office is located. Decide how you are willing to travel, add every city that you will travel to, and allow customers to find you naturally.
You Need A Good Business Page On Facebook
You need a good business page on Facebook if you want your roofing social media to work to your advantage. A Facebook page is a good place to put basic information about your business. You can even accept messages on Facebook so that you can give better customer service. You can post videos and news on Facebook, and you can post links to your blog posts.
A Facebook page is one of the things that people look for because they might prefer to read your posts, send a message, or comment.
You Must Post Regularly
You should post as regularly as possible. We can complete much of that work for you, but we ask that you explain the sort of content that you would like to post. We will ensure that your content is posted at the appropriate time every day, and we will link back to your website, Facebook page, or other platforms. This is a good way for you to reach customers who have questions about what you do.
We Generate A List Of Quality Hashtags
We will use quality hashtags when managing your roofing marketing. We will post on your roofing social media pages using these hashtags, and we will track these tags to ensure that we are using the right ones. We will remove any hashtags that do not work, and we will ask you for your input. We can add certain cities to your hashtags, or we can use hashtags that showcase your business, products, or services.
For example, we can use the name of a new roofing product you want to offer in the hashtags. Anyone who is searching for that product can find you online because we added the product name to your hashtags.
Create Videos Or Advice Posts With Pictures
One of the best ways to use these platforms is by posting videos or photos with advice to customers. Anyone who wants to learn about what you do can pick up a bit of information from your posts. You can show your customers how certain roofing systems or designs work, or you can explain how to spot problems around the house. You are showing that you are the expert, and pictures or videos make the content easier to digest.
At The Service Guys Marketers, we help service providers and skilled laborers make an impact in their local communities. You rely on your local customers to sustain your business, but many of them could drive by your office every day without knowing you are there. Contact us today to learn about social media, how to do it right, and how we can make all your pages the most impressive in your industry.