About 80% of consumers will check out a business online before visiting in person or shopping. Without a strong online presence, you could lose clients. With a well-rounded contractor marketing strategy, you can attract and engage your audience.
Otherwise, they might never realize who you are. Your competitors could win over those leads and connections instead.
With more people staying inside during COVID-19, marketing your business online is essential. Here are six tips that can help you build your brand exposure online. With these marketing strategies, you can stand out from the crowd and generate more business.
Start marketing with this helpful business advice today!
1. Consistent Branding
Before you use digital marketing strategies like social media marketing, you need to focus on the basics. Your branding works as the foundation for the rest of your marketing plan. If you don’t have a distinct, recognizable brand, you’ll fail to stand apart from other contractors.
There are many components of your brand you’ll need to consider. For example, you can start by defining your vision. What promise do you want to make clients?
Focus on your unique value proposition. What value are you offering clients that they can’t find from another contractor?
Your unique value will help you stand apart from competitors and give a reason for clients to choose your business.
You’ll also need to develop components of your visual brand. Start with a fresh logo and a unique color palette. Using a signature color for your brand can improve brand recognition by 80%.
It only takes 10 seconds for consumers to form an impression of your brand. You’ll need to make those 10 seconds count!
At the same time, you’ll need to keep your branding consistent across all marketing channels. It takes five to seven impressions before you form brand impressions. Consistency can help you generate brand recognition.
Each time consumers see your brand, they’ll become more likely to remember your contracting business.
2. SEO Blogging
Search engine optimization (SEO) will help your website rank higher on search engines. The higher you rank, the more brand awareness you’ll generate. A higher search engine ranking can also build brand recognition, credibility, and boost traffic to your website.
SEO can act as an important component of your contractor marketing strategy. You can use optimized content like blog posts and videos to show off your expertise. As consumers recognize your experience, they’ll become more likely to trust your brand.
Over 90% of all activity online starts with a search engine. Unfortunately, about 75% of consumers don’t look beyond the first page of a search. If you’re not on the first page, consumers are finding your competitors instead.
You can build a strong SEO strategy by learning about your audience’s search habits. Google Trends, Keyword Planner, and SEMRush can help you develop keyword research. Then, you can create content based on these search queries.
3. Mobile and UX Web Design
A well-designed user interface (UI) can boost your conversion rate by up to 200%. Improving your user experience (UX) can increase conversions by 400%. Meanwhile, every dollar invested in UX returns between $10 and $100.
Without UI and UX design, you’re leaving visitors to struggle. If they find it’s difficult to leave your website, they’ll leave without converting. Every lost visitor means a lost sale, too.
There are different ways you can improve the UI and UX on your website.
For example, you can use white space to give your site content breathing room. You can use shorter sentences and paragraphs to improve readability. Mobile optimization is important, too.
Optimizing your site for mobile users will help you generate more site traffic. It’s also an important component of your SEO strategy. Google uses mobile-first indexing when determining rankings.
Americans check their phones over 160 times a day. By developing a mobile marketing strategy, you can generate more site traffic. Without mobile optimization, however, you might have a difficult time marketing your business.
You’ll need to update your website with your new branding. It’s also important to have a fast website for your SEO strategy.
4. Local SEO
Local SEO will help as you’re marketing services to local clients. You can also use local SEO to appear in Google’s 3-Pack, which shows local businesses on a map. The 3-Pack takes up prominent space on a search page, allowing you to stand apart from competitors.
To develop local SEO for marketing your business, you’ll need location-based keywords. It’s also important to update your Google My Business (GMB) listing. Online directories like your GMB listing can direct consumers to your business.
Gathering reviews from happy clients can also build brand trust. Happy reviews can help as you’re marketing services and acquiring new clients.
5. Social Media Marketing
About 70% of businesses plan to increase their investment in social media marketing. Social media allows you to connect with potential clients online.
With social media marketing, the focus isn’t on sales tactics. Instead, you can use social media to engage and educate your customers.
What should they know about your contracting business? Why should clients choose you over one of your competitors? What value do you have to offer?
You can use social media marketing to stay connected and keep clients updated. As consumers learn more about your business, they’re more inclined to trust your brand.
You can post links to your blog posts, photos about your latest projects, and helpful tips for your clients.
Don’t forget to respond as people begin commenting on your posts! Boosting your engagement will show clients you’re there to help.
6. PPC Advertising
Pay-per-click (PPC) advertising allows you to create digital ads on social media platforms and search engines. You can create text posts, animations, and videos for marketing your business.
As part of your contractor marketing strategy, PPC advertising can help you gather more website visitors, leads, and conversions.
6 Steps to Success: Your Plan for a Successful Contractor Marketing Plan
Ready to start generating more business? Use these contractor marketing strategies and start setting yourself up for success. With these tips, you can build your brand and generate more leads every day!