Drumming up business as a plumber has certain unique challenges.
Running a service-oriented business you connect differently with your customers than you would if you operated a retail outlet or sold products.
Instead, you have something different to offer – a service most people can’t perform on their own.
As a plumber, marketing might not be your strong suit, though. Still, you need to know how to sell your services and let people know you’re available to help them with everything from plumbing maintenance to crises in their home.
Here are ways for you to promote your plumbing company now and stand out in a crowded service industry.
1. Create a Good Website
One way to increase your business leads is by creating a high-quality website for your plumbing company.
If they don’t already have a service provider they work with, many customers will search online for a plumber during their time of need.
Often, your website will be their first impression of your business. So, your website can seal the deal for first-time clients. In fact, 94 percent of first impressions are based on how your website looks.
In addition to conveying who you are and the services you provide, your website should also draw viewers in through a blog with useful and interesting content.
Content marketing is key for many industries, and plumbing is no different.
For it to work, you need to understand your audience. Don’t write like you’re trying to sell to them. Instead, focus on education. Write about issues they might want to know about, problems they might want to solve.
This will draw them into your website and establish you as an expert.
If this sounds difficult to you, don’t worry. You can hire an affordable professional to help you with building a website and SEO.
2. Don’t Forget Print Media
Target geographic areas and specific customers using print mailers. It’s an excellent way to reach a hyper-local audience.
This way of marketing isn’t as expensive as you might think. You can build a marketing campaign around your budget and determine how many mailed flyers you can afford.
It’s also an effective way of marketing your plumbing business as you’re bound to get the most bang for your buck. Email marketing yields a 1 percent response rate. In comparison, direct mail’s response rate ranges from 5 to 9 percent.
So, don’t hesitate to send flyers to the neighborhoods you serve.
No matter where you live, there are new homeowners seeking services. And these mailers are excellent ways to draw in first-time customers with coupons and discounts.
3. Encourage Clients to Write Reviews
Nothing carries more weight than a happy client regaling your work. It speaks volumes to who you are as a professional. That’s why they’re such a powerful tool for promoting your plumbing company.
As potential clients search for local services online, they’re likely to appreciate those with excellent reviews. And on average, they’re more likely to trust a company with more than 40 reviews.
While providing excellent services and memorable customer experiences should be enough for people to leave you a glowing review, sometimes it’s not. You need to make it easy for them.
Sometimes all it takes is asking them for a review. Also, by offering them an incentive – a free service or discount next time they call you – might also inspire a review.
4. Find Ways to Reengage Clients
Sometimes the easiest and least expensive way to bring in business is by re-engaging existing customers.
Assuming you’ve already won them over with your excellent plumbing skills and customer service, there are numerous ways to easily connect with existing clients.
While many customers might connect with you during a plumbing crisis, consider offering a maintenance contract so you can enjoy an ongoing relationship with them.
You might also want to reach out to them on special occasions, like their birthdays or the anniversaries of their first appointment with you.
You could also regularly request customer feedback or share new blog articles with them.
5. Engage Customers on Social Media
Another way to build your brand is by creating a strong social media presence. You want to meet customers where they are, which means using social media outlets to grow your plumbing business. In fact, 90 percent of those marketing a business say social media marketing has increased exposure for their company.
These days, this means more than simply setting up a Facebook page, though. There’s a wide variety of social media pages for you to share your expertise. You just need to know which platforms your customers are using.
While Facebook probably has the greatest reach, Twitter is great for sharing quick tips and thoughts on the industry. Instagram allows you to use visual aids to share plumbing advice.
LinkedIn is great for networking and sharing more in-depth thoughts on the field. Meanwhile, YouTube is an excellent tool for creating informative videos.
6. Claim Your Google Business Page
Google is the most widely used Internet search engine. This means it’s important for you to claim the Google business page for your plumbing company.
Often, this free business profile is the first thing potential customers will see.
If you don’t claim it, Google tries to provide up-to-date information by pulling information from various online sources. To ensure the most accurate information is being shared, it’s best for you to claim and operate the page yourself.
As a Plumber, Marketing is Key
If you’re a plumber marketing your service, these are just some of the tools available to you as you build your business.
While marketing comes easily to some, that’s not always the case. If you’re overwhelmed by the thought of creating a website or engaging in SEO, don’t worry.
Contact our team of professionals for information about our affordable marketing services for your plumbing business.