About 73% of small businesses have already invested in social media marketing. If your lawn care company isn’t utilizing social media yet, you’re falling behind. Instead, your customers are engaging and attracting your prospective customers.
Get ahead of the curve instead of falling behind! With these five tips, you can develop a strong lawn care marketing strategy on social media.
As you start engaging your audience, you can attract them to your site and generate more leads.
Keep reading for the five tips you need to market your lawn care services on social media!
1. Offer Helpful Information
People head online to find the information they can’t find anywhere else. When developing your social media strategy, think about your customers. What information are they searching for online?
For example, your customers might want tips on how to maintain their lawns throughout the year. Maybe they want to learn more about your lawn care services.
Either way, take the time to learn about your target audience.
Then, find fun, engaging ways to educate your audience online.
2. Test Different Forms of Content
Do your customers react to photos, blog posts, or videos? When developing a social media strategy, think about what type of content you want to post.
First, look at your existing social media data. Which posts get the most engagement? Then, start creating more of that content!
Try infographics, blog posts, videos, polls, and quizzes to get people engaged. Pay attention to which times of day improve your responsiveness, too. A/B testing will help you learn more as you start marketing with Facebook and Instagram.
3. Tell a Story
You draw your audience in by telling them a story.
When did you decide to start your business? What experiences can you share that might benefit your customers? Storytelling can make it easier for your audience to connect to your lawn care company.
Advertising with Instagram and Facebook is an effective way to boost brand awareness and conversions. If you want to emotionally connect with customers, however, storytelling is key. A story will remain in the customer’s mind long after they head offline.
4. Work With Influencers
About 82% of consumers follow recommendations from micro-influencers. Meanwhile, influencers with over 50,000 followers deliver a 30% better ROI than others.
By working with an influencer, you can increase your reach and generate more brand awareness. Try to find someone your target audience already knows and trusts. Then, have the influencer talk about your lawn care services.
Working with an influencer will help you build brand trust and boost sales.
5. Remain Responsive
As people start commenting on your posts, don’t forget to respond back. Let them know you’re there to help!
You can also use social listening to keep track of when people mention your business. If people have concerns, offer a solution. If they have questions, show them you’re reliable and equipped with the answers.
Spruce Up Your Social Media: 5 Tips for Lawn Care Marketing Online
Get social! With these five tips for lawn care marketing, you can use social media to generate more business. Start using these social media tactics to boost your business today.